Maximizing bar profitability through international standards

With over a decade of operational frontline engineering inside the luxury hospitality sector, Mario Beltrán y Puga has established an international reputation for converting liquid craft into hyper-efficient corporate margin. His professional career roots back to the fields of communications, marketing, and public relations. This foundation heavily dictates the firm's strategic blueprint today, bringing multidisciplinary dynamics that have evolved into a rare tripartite expertise: mastery engineered from behind the brand (PR & Marketing), behind the bar (Elite Mixology), and behind the desk (Corporate F&B Governance).

His clinical approach is backed by elite global credentials, holding the prestigious WSET Level 3 Award in Spirits—the world's highest benchmark in spirits knowledge—alongside deep specialization in F&B Entrepreneurship from ESDAI and extensive development behind venues listed on The World's 50 Best Bars. Backed by a network of international specialists, we audit, deconstruct, and reprogram beverage operations to guarantee absolute control, international compliance, and maximized profitability for venue owners worldwide.